D.K. Shifflet & Associates Ltd. (DKS&A) is the recognized leader in providing US based traveler and particularly lodging sector traveler intelligence. The Company was founded in 1982 by Douglas Shifflet to fill the marketplace need for reliable, consumer-based information in the travel and lodging industry. DKS&A has worked with clients in every sector and segment of the travel industry including destinations, airlines and rental cars for over 20 years, with particular specialization in lodging, lodging guests' perceptions and information applications for improved brand operations and marketing decisions.

DKS&A has the largest, on-going, syndicated tracking studies of Americans' travel behavior, geo-demographics and attitudes wherever they travel worldwide with over ten (10+) years of monthly data.

The overall system, encompassing several monthly and periodic surveys, is called the DIRECTIONS® Travel Intelligence SystemSM. This system provides several levels and types of decision oriented information including: guest profiles, hotel brand usage, recent stay property/brand performance ratings, origin and destination detail, and hotel awareness and image ratings for thousands of US travelers each month.

The cornerstone of this system is the DIRECTIONS® PERFORMANCE/MonitorSM which provides large-scale monthly tracking of travelers, purpose of travel, expenditures by category, segment analysis, competitive brand use and ratings, and much more. For further information on any of DKS&A's products or services, please go to: www.dksa.com.

Differential Web Solutions, Inc. (DWS) is a Virginia-based technology company founded on the premise that high quality technical architecture and superior design services can be provided to companies locally, utilizing superior programming handled remotely. Companies are able to reduce their software development costs substantially without compromising quality. DWS, with its focus on requirement analysis, system design, client service and project coordination, has shown that by using broadband and the latest File Transfer Protocols, it can provide high quality software products and services making physical distance irrelevant. Companies working with DWS, are in healthcare, digital photo imaging industries and hospitality. DWS uses ASP platform and a large Data Center hosting facility in Houston, Texas. The net result is that licensees of HotelGESTSM will need only an Internet browser and no investment in any hardware or software to take full advantage of the product benefits.